From the above-provided link:
"The Department for Culture, Media & Sport insists the [British Board of Film Censor's] R18 certificate is a 'tried and tested' method for protecting children.
'The legislation provides the same level of protection to the online world that exists on the high street* in relation to the sale of physical DVDs,' a spokesperson told us.
'In a converging media world these provisions must be coherent, and the BBFC classification regime is a tried and tested system of what content is regarded as harmful for minors.'"
*https://www.london.gov.uk/priorities/arts-culture/promoting-arts-culture/culture-on-the-high-street
This is what London considers high-quality and ambitious Culture on the High Street:
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Here's the homepage of the The Department for Culture, Media & Sport:
https://www.gov.uk/government/organisations/department-for-culture-media-sport
What we do
The Department for Culture, Media & Sport (DCMS) is here to help make Britain the world’s most creative and exciting place to live, visit and do business. We protect and promote our cultural and artistic heritage and help businesses and communities to grow by investing in innovation and highlighting Britain as a fantastic place to visit. Alongside this, we protect our deeply held beliefs in freedom and equality. We help to give the UK a unique advantage in the global race for economic success.
- Question: Why is the Chamber of Commerce charged with the welfare of U.K. children?
- Another Question: What is the point of U.K. business, culture and tourism, sans spanking and caning?
If this wasn't about the serious issue of children's wellbeing, I'd say this legislation beats the stuffing out of the Monty Python fish slapping skit.
"The Department for Culture, Media & Sport insists the [British Board of Film Censor's] R18 certificate is a 'tried and tested' method for protecting children.
'The legislation provides the same level of protection to the online world that exists on the high street* in relation to the sale of physical DVDs,' a spokesperson told us.
'In a converging media world these provisions must be coherent, and the BBFC classification regime is a tried and tested system of what content is regarded as harmful for minors.'"
*https://www.london.gov.uk/priorities/arts-culture/promoting-arts-culture/culture-on-the-high-street
This is what London considers high-quality and ambitious Culture on the High Street:

Here's the homepage of the The Department for Culture, Media & Sport:
https://www.gov.uk/government/organisations/department-for-culture-media-sport
What we do
The Department for Culture, Media & Sport (DCMS) is here to help make Britain the world’s most creative and exciting place to live, visit and do business. We protect and promote our cultural and artistic heritage and help businesses and communities to grow by investing in innovation and highlighting Britain as a fantastic place to visit. Alongside this, we protect our deeply held beliefs in freedom and equality. We help to give the UK a unique advantage in the global race for economic success.
- Question: Why is the Chamber of Commerce charged with the welfare of U.K. children?
- Another Question: What is the point of U.K. business, culture and tourism, sans spanking and caning?
If this wasn't about the serious issue of children's wellbeing, I'd say this legislation beats the stuffing out of the Monty Python fish slapping skit.